The Google URL shortener was shut down back in spring 2019, but on the bright side, there are dozens of alternative options out there.
On the downside… there are dozens of alternative options out there. How do you know which to choose?
Our advice: look for shortener services that allow you to customize your link, or that have built-in analytics. A URL shortening site that’s been around a while might also be more reliable and reputable, likely to avoid service closure or disruption.
The benefits here are that you can see your shortlink metrics right alongside your other social analytics, so you can view the performance of your brand holistically.
Any link you share—even an already shortened one!—will be transformed into a t.co URL so that Twitter can record metrics, and sift out any spammy or dangerous sites.
Here, you can see each link’s performance with metrics like demographic data, referral sources, and click-throughs via the robust ShrtLnk dashboard.
A free account offers analytics and customization for one individual, but Basic and Enterprise subscriptions are available too, which offer branded links, QR codes, richer data and multiple users.